Lifestyle
The Difference Between Feminine and Masculine Money Decisions: Why Saying Yes to Your Desires Feels So Hard

Does this scenario sound familiar? You feel the desire to make an investment in yourself. You want to say yes… but instead, you freeze. Why? Because you’re running your feminine desire through a masculine lens.
This is one of the biggest money blocks I see in women. They’re trying to make a feminine investment from a masculine place. And it’s not landing. Of course, you’re stuck in analysis paralysis. You’re not letting your feminine lead the way she’s meant to.
So, let’s break down feminine vs. masculine investments and what it actually means for you when you’re wanting to invest in yourself.
Masculine investments are logical. They’re the ones your accountant would literally high-five you for. You think about them, you assess the risks, you look at the ROI. You ask yourself questions like:
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“Is this smart financially?”
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“What’s the return on this investment?”
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“How does this grow or protect my assets?”
Beautiful. Love that. This masculine energy is essential. We need the part of us that makes structured, long-term decisions. Those kinds of investments are important.
But if everything you're investing in is logical, planned, and structured—you’re going to start hating making money because it will only feel like you’re spending it on what you should do, not what your body, your creativity, and your feminine energy want to do. We literally make money to buy ourselves freedom, happiness, experiences, and joy.
Feminine investments are felt. They don’t make logical sense, and that’s exactly the point. You think to yourself:
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“I want it.”
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“I deserve it.”
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“It lights me up.”
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“I love to adorn myself in beautiful things.”
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“It makes me feel powerful, radiant, sensual, grounded, magnetic.”
That’s the feminine energy within you. She doesn’t need spreadsheets. She needs sensation. She doesn’t need to justify the cost. She needs to feel the pull and trust it.
Feminine investments are the ones that fuel your magnetism, your softness, and your power. They’re what keep you excited to make more money instead of being burnt out trying to spend it “right.”
They don’t need to be logical.
They don’t need to make sense.
They just feel right.
And that’s enough.
You need to make both masculine and feminine investments so you can actually enjoy your life and spend your money on things that bring you more in return. But most women are ignoring the feminine.
Sometimes it helps your logical mind to remember: feminine investments are not less worthy than masculine ones. Just like cooking and taking care of the kids is not less valuable than going to work and making money.
You have to reframe your relationship with money. If you're constantly putting your money into masculine things (the house, the retirement fund, the logical “smart” decisions) and never giving your feminine permission to receive?
You’ll diminish the joy you get from making money.
You’ll start to feel closed off and resentful of your money.
You’ll stop feeling turned on by life.
You’ll shut down your feminine.
And when you shut down your feminine, you lose the very part of you that magnetises more: more opportunities, more money, more love, more ease, etc.
Want more of my TANGIBLE, how-to tips to take your relationship with money to the next level? You'll seriously love this one ↓
“It doesn’t make sense” is not a valid reason to say no to investing in your personal growth.
Most people will drop $10K on their business without blinking, simply because it’s a logical “business expense.” But they won’t spend the same on their own growth. Well, it’s time we change that.
It’s time we start to value our happiness, safety, growth, evolution, and healing just as much as we value our masculine, black-and-white financial decisions. It’s time we begin recognizing the abundance that comes back to us as a result of saying yes to ourselves.
And this isn’t about only spending money on feminine things. It’s about remembering that the investments that will make you happiest won’t always make sense. And that’s okay.
For some people, investing in a mentorship program doesn’t “make logical sense.” But, when they start to value changing their life (and the happiness that comes from it)? They make it make sense.
This is all about perception and what you value. If you value your phone (like we all do), and you drop it down the toilet, you’re racing to Apple, right? So, isn’t it interesting that when we’re struggling internally, or desiring to take our lives to the next level, we don’t allow ourselves to run and get help?
The next time you say “I need more time to think,” ask yourself: “Is this really about the money? Or am I just afraid to honor what I want?” Because here’s the truth:
Desire is enough.
Feeling turned on is enough.
The pull in your body is enough.
That’s what the feminine asks for: your felt yes, not your proof. This is what real investing looks like when your feminine gets to lead.
Ready to stop overthinking it?
If you’ve been um-ing and ah-ing about making an investment in your personal or relationship growth, then get your peachy bum off the fence and make a decision from your heart.
When you want something badly enough, you’ll find a way to make it happen. And don’t be surprised when the universe starts handing you all your manifestations the moment you pay that invoice.
If your body already knows this is your season, and you've been wanting to explore more of your feminine, check out the current and upcoming ways to work with me. Or, send us an email at support@monicayateshealth.com and we'd love to chat with you about what your best next step would be!