Ego Death, Identity Shifts, and What's Next: My Biggest Business Pivot Yet

Well, The New Era is officially here.

Olivia, Hal, and I met the other week, and that meeting ended in a breakdown—because, well, welcome to running a business and going through a huge life shift at the same time. Then Olivia and I had a follow-up meeting that had me in tears, because, and I quote: "Wow. I literally feel like she's dying."

This is 100% the biggest ego death I have ever had.

Bigger than when I left New York City to move to Atlanta for love, and wewww that was LARGE to say the least. Bigger than when I was pregnant and went through that 9-month, brain-changing experience. Bigger than giving birth to Tripp, even.

Honestly, becoming a mother hasn't fully landed in my body until really the last couple of months. I feel like, and I know I've said this on the podcast before, I thought I had avoided the massive identity crisis that so many women go through when they become mothers.

And I want to call out that—whilst many women don't go through this, many women aren't in tune with themselves enough to even know when they're out of alignment.

As many of you know, we have been slowly going through a brand shift and major upgrade, focusing on serving primarily one kind of woman. We were very clear that last year was the last year I would run my signature program, Queen Alchemy, after 16 rounds. And during this past Immersion launch, we were equally clear that this is the last year I am hosting The Immersion.

Then on this call with Olivia, we were mapping out the rest of the year and what things will look like. I was telling her my vision for the new iteration of Queen Alchemy—because when I announced last year that it was the last round of its kind, I didn't yet know what it was going to look like going forward. I just knew it was the last round.

Even though I knew it was the last round last year, I had no idea what was coming next, but my intuition kept just telling me that I'd know when the time was right.

For a long while, Olivia and Hal would gently keep asking, "Hey, do you have any updates on Queen Alchemy? Do you know what we're doing?" 😬

And the best way I can describe it is that I was still lost, but simultaneously not lost. Because when you have that sensation of feeling lost, you're not actually lost. You are really just rediscovering who you are... you just haven't felt that lack of "who am I?" for so long.

I think back to when I started my business, and I know I would have had this sensation back then, too, but because I had never experienced such clarity about who I was before, I didn't know I was lost. I was just trying to figure things out.

Now, 9 years in, it has felt very strange, and humbling to say the least, to go through a season without clarity around my biggest, longest-running, most well-known, and successful offer.

Anyhoo, I digress. So Olivia is asking me these questions, and I realised I can't even call this new version of Queen Alchemy: "Queen Alchemy."

One of the biggest reasons is that I know exactly where I was when I came up with that name. I was sitting on my parents' sofa in Melbourne, back home visiting them. I had just finished a session with a client named Emma—she was part of the program I ran before Queen Alchemy—and I remember exactly what that session was about. She was sitting on the floor with a mattress against the wall, with blonde hair, and we were talking about her relationship and doing work around sex and intimacy.

After that call, I went downstairs, sat on the sofa, and the name Queen Alchemy just came to me.

As I'm writing this, I'm literally crying, because I am so proud of that girl. I am so proud of the last nine years and the way I have shown up. But, I'd be lying if I said that name fits this new version of me and my business.

Because the reality is, when I think of that name, I think of that version of me from early 2019. She was in a wildly different life with a completely different identity from who I am now. She was manifesting everything that I have in my life today, and as hard as it is, I need to let that era go.

So, the era of Queen Alchemy is over.

We are at the end of an era and stepping into a new one. And whilst I love that name so much, and whilst it has changed literally thousands of women's lives, I realised I would be doing myself, and you, a disservice if I held on to that name simply because of the comfort it brought.

I mean, we have hundreds of testimonials and thousands of screenshots showing how this program didn't just change someone's life within those seven weeks, but literally years later. We still get emails to this day from women who worked with me back in 2018 and 2019, still reaping the rewards of the work we did together. That is rare in this industry, and not just in coaching, but in the self-development space as a whole.

But this new era is about 10x-ing, and motherhood has made me so radically clear on what I want and my next moves. And from a business standpoint, it's also just confusing to completely change the structure of a program whilst still calling it something that has been seven weeks long for the entire life of Queen Alchemy, when this new program is going to be nine months long.

So there we were, Olivia and I, both tearing up on this call as we realised we had to let go of the part of this business that has felt like its literal heartbeat.

Queen Alchemy feels like a part of me. And letting her go is letting a part of myself go, and that is actually really scary.

This, my friend, is a breakdown for a breakthrough.
This is a quantum leap. And quantum leaps are not sunshine and rainbows.
They are not easy.

As I've said before (episode 393 linked below), quantum leaps come at the worst time. They feel incredibly challenging because if they didn't, if they came at a comfortable time and felt easy, it literally would not quantum leap you. It would not expand you in the way you are asking to be expanded.

So, all of this is to say... I am so grateful you are here for this new iteration of the business. I am so grateful I have the opportunity to serve you.

And I am so excited to be focusing on the thought leader, CEO, founder, executive, and public figure whose life looks like everything is in control from the outside, but deep down, she feels lonely.

She's holding everybody else, but nobody is holding her. She feels ashamed of not having it all together, of not being able to turn to someone when she needs to just be fully seen as a woman, not a lawyer, founder, boss babe, etc., and not worry that her friend would think, "Wait, she doesn't have her shit together? She never needs help."

I know what it's like to be that strong woman.
The one who is so often forgotten about because you always seem like everything's okay.
You're Miss Positive.
You always work things out.
But I also know that you want to soften.
You want to live a slower life.
You want to be able to relax and receive without feeling guilty.
You no longer want to live in your head.
You want to feel truly worthy of fully receiving and enjoying the life you have worked so hard for.

That is what we are going to be doing in this new iteration of the business, and I cannot wait to work with you.

I'm also going to be speaking a lot more to high-performing mothers who are also career women, because there is a massive gap in the market.

I created HER Year (originally known as HER) because I wanted to bring the conversation about feminine leadership beyond just the entrepreneurial space. I know so many of you work in corporate roles or for someone else, and you want to be impacted by this work without having to be an entrepreneur.

Psst...If you want to get in on this incredible program, HER Year, for the rest of 2026, and be in a room with high-calibre women like this, please email us at support@monicayateshealth.com and we can backdoor you (please only email the team if you're actually going to join, though). $7,500 PIF or a payment plan can be made to break up the payments for the rest of the year.

And I'm noticing the exact same gap when it comes to motherhood. There are spaces for mothers who run businesses, but what about the high-performing mother who works for someone else—who wants a space for her, too? Because I understand the load of being a woman who earns a great income, wants to be a hands-on mum, a devoted wife, has time for herself and her friends, and is building an incredible career.

So look out for more on this, and also for a high-level, highly personalized, intimate offer that I will be releasing later in the year. 👀

If you got to the end of this post, thank you. I adore you and am so happy to have you here. ♥️

P.S. I want to make sure I'm fully serving you, so will you please take 60 seconds and fill out this survey? There are no open-ended answers; it's just ticking some boxes! Thank you in advance!