The Feminine CEO

The unconventional feminine business program for women, Everywhere.

What if creating the business and life of your dreams became the most delicious, juicy, and orgasmic thing you do every day?

SIGN ME UP!watch the video

I'm here to take your business from "meh" to "yeah, it's thriving" in a matter of months. All I need from you is the WILL to want a successful business. Deal?

Welcome to a world where we harness the power of femininity and masculinity to build a business that allows our nervous system to feel calm, where large amounts of money become our norm, and where our relationships still get the best of us.

The Feminine CEO is a sophisticated, unconventional program that guides you through feminine energy, masculine structure, heart-based leadership, energetics, and leadership in a way that actually feels doable. My blend of sass & fire with calmness and safety is a blend that will allow your business to be successful and sustainable.

IT'S TIME YOU FINALLY DID THAT THING
YOU'VE ALWAYS WANTED TO DO.

CHALLENGES YOU MIGHT BE FACING:

Problem No. 01

You're hitting 'ceilings' and limits in your business that are causing you to feel frustrated. You’re ready for change. Whether it's ceilings in your health, income, time, or money... they're all connected, AND they will all be worked on in The Feminine CEO. Buckle up as you're about to feel LIMITLESS in ALL areas of your life.

Problem No. 02

You're lacking the embodiment of a leader. It takes some shifts, tweaks, and changes for you to hold yourself in an UNSHAKABLE way that is magnetic, alluring, and inspiring to see on the internet these days. You need to feel strong in being BOLD, standing out, and shining your light.

Problem No. 03

You want to be in your feminine when running your business, but sh*t just feels chaotic. You want to feel like your success and growth are INEVITABLE.

“She is like a magnet for women who are ready to say fuck yes to their dream life and business. Getting around her energy alone will invite you to expand what you think is possible for your life and business, nevermind the depth of detail, strategy and sexy masculine container available for you in The Feminine CEO”

— Kat, CEO, London

Dear god i need this!

Sound familiar?

You spend more hours than you can count working but feel the effort you put in, isn't reflected in the output
You are done with the ceilings and limits that you are currently experiencing in your business
You can get people into your emails/DMs but can't seem to convert them into paying clients or customers
You are sick of feeling like you are pushing bricks up a hill and just want your business to be a well-oiled machine that actually gives you a sense of freedom
You are done with feeling worried about what others think of you, and you deeply want to be BOLD and visible

and what about...

You're overwhelmed by all the "feminine business" advice and want a tried and true system that will ACTUALLY work for you.
You are ready for your nervous system to be relaxed in your business and not worried about how much you'll make next month
You are making some money but ready for the constant cash flow and security of business as the norm
You know you need to show up more consistently, but the frog in your throat is REAL
You suck at selling. It feels weird, wrong, and hard as hell

FML this is so me. Get me IN with monica!

The Feminine CEO (formerly BABA) is so much more than a business course. I learnt how to feel confident in my own knowledge and the way that I show up online, endless ways to create boujee engaging content, the power of working WITH my cycle and ditching the hustle. BTS business tips and tricks that I will continue to use forever!

- Mackalyn, Holistic Nutrition Coach

Investing in The Feminine CEO (formerly “BABA:) was a big scary decision for me as a new business owner, but I am very grateful for the experience! Building my business on a feminine foundation has enabled me to enjoy the process, to flow creatively and intuitively while simultaneously creating the systems and structure essential to any business. Being in Monica’s energy is both inspiring and grounding, reminding us all that anything is possible- we all get to create our own reality!

- Tori, Empowerment Coach

You know if you wanna be around Monica. She is like a magnet for women who are ready to say fuck yes to their dream life and business. Getting around her energy alone will invite you to expand what you think is possible for your life and business, nevermind the depth of detail, strategy and sexy masculine container available for you in The Feminine CEO (formerly “BABA:) with all of the training and support. It really is the perfect blend of masculine structure and feminine magnetism for women in business who are ready to call in the wealth and success they desire.

- Kat, Mindset & Success Coach

I am now a Monica SUPER FAN & recommend her services to pretty much all my clients, as I’m a womens health nutritionist but understand the importance of the energy work she does. I’m so happy that The Feminine CEO (formerly “BABA:) is very different to a lot of other business courses online because I’ve never resonated with or enjoyed them. Struggling with my own health issues in the past means that I need to prioritise my health & long hours/hustling would only make things worse. I’ve actually found that the LESS i work & the MORE I focus on myself, the more money I make, the better results my clients get & the more successful my business it. IT’S AMAZING. Thank you Monica, for yet another fantastic course (alongside QA) – you’ve got yourself a life long customer as I can’t get enough of what you put out into the world

- Vivien, Naturopathic Nutritional Therapist

Monica is an absolute powerhouse and the best in the biz. I have worked with her for a while now and can honestly attribute so much of my personal and business growth to her and the work she has helped to guide me through. I would highly recommend her to anyone wanting to uplevel, work through their shit and become a better/happier version of themselves. She truly inspires me and I get so much out of working with her and I know that others will too! Words cannot express the gratitude I have for coming across her and having the pleasure of working with her – I am honestly so thankful!

- Alisha, Marketing & Brand Strategist

Before working with Monica, I was tearing my hair out with my business. I so badly wanted to reach more women, to take in more money and grow to the standard I knew I could. I wanted to grow fast and I knew I had to invest to do that. My intuition said Monica can help me and I’m so glad I said yes to that because I tripled my prices, sold out my last launch for $15k+ when I just started my business 4 months prior and I’m constantly growing at a rate I never imagined possible! I’ve had so many opportunities come to me, I’ve grown so much as a coach, and I believe it’s due to Monica’s support and her kick in the ass when I needed it! I’ve uplevelled and it feels amazing! Thanks so much Monica, I loved the results I got from working with you!

- Megan, Preconception Coach

Working with Monica has helped me in SO many areas of my life….she is seriously more than a business coach! I committed to working with Monica at a time when my logical brain was telling me “you can’t afford this”, thank God I didn’t listen to it and just trusted my gut and jumped right in! Otherwise I would have still been stuck as fuck and letting my BS get the better of me. I started from scratch, I had nothing started in my business and was slow off the starting blocks. Monica has been patient, supportive, given me structure and tips on how what apps and platforms to use to support my growth. In the first 6 weeks working with Monica I have noticed big shifts in my marriage, my relationship with my kids, I have moved from procrastination and fear to finally feeling excited and pumped to get my business rocking. I have moved past so much shit, our sessions are like a magical blend of personal transformations and business structure and advice – cause its all connected, right?! I can’t recommend Monica highly enough….I guarantee she will bring you into alignment with your goals and gift you her signature Feminine as fuck sparkle along the way x

- Julie-Anne, Kinesiologist/Coach/Spiral Practitioner

I wanted to join he Feminine CEO (formerly “BABA:) because I really admired Monica. She was traveling and showing her life and working as she was in these amazing places and I was pulled to that and wanted to be doing that. and I know that if you dont invest in yourself in women that inspire you you will not move any where.

- Marina, Realtor

The Feminine ceo/

A woman who shows up powerfully and authentically in her visibility. She's not afraid to push the edges, sell passionately, and make quantum leaps in her business.

She's here to do big things and will not stop until she obtains her desires.

The blend of business, life, pleasure, health, and happiness all co-exist in her world effortlessly. People look at her and wonder, "How does she do it?"

IF YOU DO NOT HAVE THE MASCULINE STRUCTURE, you will not be able to embody The Feminine CEO.

If you want to MASTER the feminine flow and masculine container in your business so things feel effortless and delicious for the REST of your business life, then this is for you.

If you want to be in Monica’s fire and her magnetic and luxurious energy, then this is for you.

If you want this to
be the year that you
finally commit to:

If you want this to
be the year that you
finally have:

A business that brings in more money than you could poke a stick at

A relaxed nervous system knowing what ACTUALLY to do in marketing and sales for success

Dream clients and work that lights you up

A team working for you because THAT'S how successful your business is

Overwhelm is a thing of the past

Masculine structure that feels so damn good for your feminine

I'M IN BABY

FROM MAY 22 TO JUNE 12

LIMITED TIME BONUS

THERE ARE *7 SPACES* UP FOR GRABS FROM MAY 22ND - JULY 12 WHERE YOU GET ANOTHER 1:1 WITH MONICA *AND* A MEMBER OF HER TEAM TO HAVE A POWER-HALF-HOUR. IN THIS VALUE-PACKED SESSION (FULLY RECORDED) YOU'LL GET MASCULINE STRUCTURE LIKE NO OTHER. THEY'LL COME IN AND TELL YOU EVERYTHING YOU NEED TO DO TO TAKE THINGS TO THE NEXT LEVEL. ,

JUST LIKE YOU WANT YOUR MAN TO TELL YOU WHERE AND WHEN TO BE AT THE DATE, WE'RE DIRECTING YOU IN THE SAME SEXY WAY ;)

So let me introducce

the way of business for women that actually works long term

Imagine working from your favorite holiday destination just because. Having all the confidence in the world to be your most authentic feminine leader. Co-creating the business of your wildest dreams. Selling with ease and feeling magnetic as f*ck.

This is the way of The Feminine CEO.

So, enter

THE FEMININE CEO

I created The Feminine CEO (formerly BABA) at the start of 2019 when I had an epiphany. I was living in Sydney and walking home from Bondi Beach when it hit me: the reason people are struggling in their business is because they haven’t done the inner work first. They are operating all from their ego (head), and not from a place that feels in alignment.

We are all bad bitches and we are here to be the high-flying #girlboss (cue having a sexy as fuck office)... AND, we also want the hot husband, out of body orgasms, days tanning by the beach, and Christmas in Aspen.

IMAGINE...

A successful business where you can choose your own hours, take holidays when you wants, live an abundant lifestyle and love every day.
Manifesting and receiving everything you want in life, not just in your business
Working from Europe for 3 weeks, just because!
Being a client attractor and having a constant flow, so that you’re not stressing about money or worrying about having ‘enough’ clients.
Being so fucking embodied in your work that you just BEAMS integrity and is a magnet as a result
Being so fucking embodied in your work that you just BEAMS integrity and is a magnet as a result
Having all the confidence so you can sit in your authentic power as a feminine leader

Being inflow, whilst seeing incredible results in your business and your life
The freedom of letting go of the ‘push push push’ mentality because it’s FUCKING EXHAUSTING
Releasing the trauma from your body to clear herself so you can attract and receive
Reprogramming your mindset and boosting your strategy around sales in a way that FEELS good and doesn’t feel like manipulation or “dirty-sales”
Knowing your true value and worth so that you can really deliver and sell your services authentically and in a powerful way
Having kick up the ass and a coach who is nurturing when needed, and calls you out on your shit 😉 aka, Moi!

If you want to MASTER the feminine flow, and masculine container in your business so things feel effortless and delicious for the REST of your business life, then this is for you.

If you want to be in Monica’s fire, as well asher magnetic and luxury energy, then this is for you.

If you want to Create a DREAM COACHING/SERVICES BUSINESS and step into UNSHAKEABLE CONFIDENCE, then this is for you.

I'm IN!!

If you do not clear your trauma, you will not feel safe to be bold in your business

SO, HERE’S THE THING…

I’m not here to tell you:

You can make 100K in 3 days
That everyone can be successful
That you just need the right strategy
because that’s a load of bull shit
That growing your business is easy

I’m here to tell you:

That you need to be willing to do what it takes to succeed
That you need to heal and relearn how we’ve been taught to achieve success
That quickly growing a business doesn’t mean it’s sustainable
because that’s a load of bull shit
That growing your business is easy

The Feminine CEO has completely shifted the way that I do business and run business to a point where it now feels like a full body f*ck yes! I would say I’ve only tapped into 25% of all of the material/goodies and I am already feeling energized but clear with where I’m headed. This isn’t a fluffy business program that has a one size fits all approach. It is detailed, intuitive and beyond business. It allows you to gain a deeper awareness and understanding of yourself as well! On top of that, the new polarity between me and my man has been 🔥 Not only does he show up to take care of me, listen to me and really develop within our relationship, but the sex has been 😍😍😍. Monica has been a godsend from the first time I read a post till now, she’s truly changed my entire life and if I could buy everything she puts out I would (it’s on my bucket list), grateful to have the opportunity to learn from you!

- Chelsea

Hey Monica! I purchased TFCEO offer exactly two weeks ago now inthe midst of a launch that was a bit rocky. The launch closed last week and after diving into a few of the modules, my energy completely changed and we sold all spots but one! It was my most successful launch to date and I wanted to let you know and say thank you! I've invested in a lot of coaches before and between this and QA this past spring, I can't tell you how much you've helped me make some dramatic changes in my life!

- Andie

I am now a Monica SUPER FAN & recommend her services to pretty much all my clients, as I’m a womens health nutritionist but understand the importance of the energy work she does. I’m so happy that TFCEO is very different to a lot of other business courses online because I’ve never resonated with or enjoyed them. Struggling with my own health issues in the past means that I need to prioritise my health & long hours/hustling would only make things worse. I’ve actually found that the LESS i work & the MORE I focus on myself, the more money I make, the better results my clients get & the more successful my business it. IT’S AMAZING. Thank you Monica, for yet another fantastic course (alongside QA) – you’ve got yourself a life long customer as I can’t get enough of what you put out into the world

- Vivien

The Feminine CEO (formerly “BABA:) has been so amazing! The resources inside are an absolute fountain of knowledge that I’m so grateful to have access to. I was so nervous before signing up, its probably one of the scariest things I’ve ever done – but as soon as I hit go, I felt totally calm. I immediately dived in to the first module and I’ve never looked back since. Also shortly after signing up, I started a contract paying more $$$ than I’ve ever earn’t before – totally out of the blue, but I put it down to feeling at peace with this new number since making the investment. Working with Monica in a container is a world apart from just watching her instagram stories – and as soon as it started I knew she was the real deal. She’s a total professional and as inspiring as she is deeply helpful! Thank you!!!

- AMY

Monica is an absolute powerhouse and the best in the biz. I have worked with her for a while now and can honestly attribute so much of my personal and business growth to her and the work she has helped to guide me through. I would highly recommend her to anyone wanting to uplevel, work through their shit and become a better/happier version of themselves. She truly inspires me and I get so much out of working with her and I know that others will too! Words cannot express the gratitude I have for coming across her and having the pleasure of working with her – I am honestly so thankful!

- Alisha

You know if you wanna be around Monica. She is like a magnet for women who are ready to say fuck yes to their dream life and business. Getting around her energy alone will invite you to expand what you think is possible for your life and business, nevermind the depth of detail, strategy and sexy masculine container available for you in BABA with all of the training and support. It really is the perfect blend of masculine structure and feminine magnetism for women in business who are ready to call in the wealth and success they desire.

- Kat

Investing in The Feminine CEO (formerly “BABA:) was a big scary decision for me as a new business owner, but I am very grateful for the experience! Building my business on a feminine foundation has enabled me to enjoy the process, to flow creatively and intuitively while simultaneously creating the systems and structure essential to any business. Being in Monica’s energy is both inspiring and grounding, reminding us all that anything is possible- we all get to create our own reality!

- Tori

The Feminine CEO (formerly “BABA:) is so much more than a business course. I learnt how to feel confident in my own knowledge and the way that I show up online, endless ways to create boujee engaging content, the power of working WITH my cycle and ditching the hustle. BTS business tips and tricks that I will continue to use forever!

- Macklyn

Every time I’ve listened to my intuition and taken the opportunity to invest in myself, I’ve gotten exactly what I’ve needed from the experience, and my time in Monica’s Bad Ass Bitches Academy was no different. If you take supplements, vitamins, go to the gym, eat healthy – that’s an investment you’re making in your body so that it can be there for you as you continue to grow older. Why wouldn’t you also invest in your emotional and spiritual body? In your soul? That’s where the magic is – and when you find the right person, like I’ve found in Monica, they can help you unlock that magic. It can be a life changing experience. Release your expectations, allow yourself to be vulnerable to the experience and let Monica take you on a journey to uncover your magic – I promise, she’ll deliver on exactly what you need. Check out her website here.

- Brittany, Coach and Healer

Before working with Monica I was stuck on the hustle hamster wheel and wondered why it wasn’t working. I was working 16 hour days and not getting the results I wanted because I was doing it the wrong way. Turns out I don’t have to work more, I have to do it differently. She teaches you how as a woman, how to build a business that is in flow so it doesn’t have to be hard. It get’s to be easy. And she also clears money blocks, sales blocks and anything else you might have (and if you think you have no blocks think again). I can’t recommend Monica enough. She is the most phenomenal person I have ever worked with.

- Liv

The Feminine CEO (formerly “BABA:) opened my mind to everything is within reach. How I should let people see me more on insta so they get to know me, just showing up. Sales call confidence, taking payments and just praising money and realizing it’s just energy, allowing silence with clients and believing that comparison is so that I know that goal is obtainable for me too. Monica is a bloody rockstar – everything that comes out of her mouth is pure GOLD!

- Jacque, Interior Designer

You have a choice… you can stay exactly where you are, or take YOUR BUSINESS seriously and build an incredible life from it.

01. Clear all the blocks that you didn’t even realise were holding you back in your business so that you can be the most magnetic #girlboss

02. Feel confident in your offerings and learn how to show up from a place of unwavering value and impact so that you can have your DM’s blowing up

03. Get hands-on, personalized help with the use of your 1:1 time with Monica so that you can grow your business in a feminine way that feels good and nourishes your soul

04. Get access to a tonne of binge-worthy content about marketing, Instagram and how to have your offerings sold out and DM’s blowing up!

05. Embody what it means and looks like to be a feminine business-women where making money is easy, pleasure is your priority and your clients are waiting at the doorstep

THE LESSONS:

YOUR IN-FLIGHT ENTERTAINMENT AS YOU FLY TO YOUR DREAMS:

Business Foundations, Advice, and Must-Knows

The foundations of starting a business

Must have business advice

Creating SOPs

Must have's for creating a successful & sustainable business

Key things for business success

Unpacking common business fears

What to do when you're struggling to get people to buy

The power of authenticity

The fear of "not knowing enough"

My biggest mistakes & learning from them

How I got successful so quickly

Difference between artist and entrepreneur

Drawing boundaries when people are asking for free advice

Do I need to do masterclasses?

ALL UP VALUE: $3900

Teach Me Plz

Embodying The Feminine CEO

Confidence and backing yourself (2 parts)

Using Ed Cal's to support your feminine

Planning for seasons of change, consumer behaviour & learning from the past

Showing up when you feel like ass

Being an irresistible leader

Cycle Syncing with your business

How to balance the masculine and feminine in your business and marketing

How to be a feminine authority figure and not burn yourself out

Making sure your business matches your dream lifestyle

Sharing my biggest mistakes and what I've learned from them

ALL UP VALUE: $4600

Teach Me Plz

Marketing & Selling

Building authority, trust and nailing IG stories for success

Sales calls (plus a demo)

Channelling your offerings

Writing powerful marketing emails

The energy of sales Magical Monica sales

Attracting the right leads and having high ROI

Your feminine launch strategy

Launch from a heart space

Making selling sexy

Your key things for sexy success

Sales pages and juicy emails

Tips for starting a podcast

Shooting your own photoshoot

Planning a photoshoot that sells your work

working with your ROIs

Pricing your offerings + selling them

Start pitching yourself for PR

Crafting a magnetic offering

Breaking the ice and getting more from potential leads

ALL UP VALUE: $5700

Teach Me Plz

Energetics

Keeping the vibes high when you’re stressed about biz/sales/revenue

2022 Business updates, lessons from the last 4 years, and retrospective Q+A

7 figure energy

Manifesting the business of your dreams

Embodiment practice for moving stuck energy

Calling in your clients

Keeping the vibes high when you're worrying

Check in for when you're struggling to get new sales

Energy of sales

Making energetic boundaries (a practice)

ALL UP VALUE: $3900

Teach Me Plz

Healing & Embodiment

Feeling safe to be seen online

Clearing your throat chakra

The fear of success

Re-calibrating your Nervous System

Feeling safe to increase your visibility and stand out

Cultivating personal presence

Healing feminine energy

Business Manifestation Track

Tuning into your soul

Self confident reprogramming track

Stress reprogramming track

I am enough reprogramming track

Morning meditation

Feminine meditation

Letting go meditation

Morning manifestation Meditation

(more coming soon)

Using your expanders to get you there faster

Being consistent even when you're busy/traveling

ALL UP VALUE: $5200

Teach Me Plz

The next level

Dealing with confrontation

Where you might be sabotaging your growth

Starting a podcast (& whether you should)

Navigating masculine business-y & legal-y things

The must-know legal things

Hiring the right person

When to re-record a program and how to go about it

Being an assistant/having an assistant

Making $x in X days

My Capacity Planner

ALL UP VALUE: $1900

Teach Me Plz

$25,200 in value

(NOT INCLUDING YOUR 1:1 WITH MONICA AND BUSINESS AUDIT )

for just $7500

(INCLUDING FUTURE MODULE ADDITIONS AND LIFETIME ACCESS.)

Show me the other inclusions

I've learned a few things over the last 5 years of running my business successfully (where it actually makes a lot of money). I've seen what works for EVERYONE (not just me) and what doesn't.

The truth is the internet and social bubbles can make running a business seem like a breeze. But I know it's not. It takes hard work, and once you figure out YOUR business blueprint, then it will become as easy as breathing.

I created The Feminine CEO because I wanted you to feel like you could grow a legit business (not an airy-fairy one) that is HELLA professional but also meets your desires to garden on the weekends, lie in the Italian sun, and go out for a late breakfast, just because.

The beauty of having your own business is that you are the rule maker (and breaker). So it’s imperative that you’re actually getting that benefit from the blood, sweat and tears that you put into your baby.

PS. I’m not the coach that says, ‘oh, I work 4 hours a week and make a million dollars” and I’m not going to say that to you either.

Not because it’s not possible, but because I DO enjoy working; I just don’t want to be stressed out all the time like I used to be and say no to friends because I should be working.

I’m going to be helping you to make a business from a feminine place and in a feminine way, WITH masculine strategies, concepts, and tools so that you can scale, grow, and have a sustainable business.

This integration between the feminine and the masculine, done this way, won’t burn you out and makes me different from other coaches.

New Modules (coming soon)

// The most expansive video that will increase your level of 'normal,' open your mind

// Being the embodiment and tapping into your feminine soul

// Upgrading your email marketing sales

// A day-in-a-life Vlog

A year from now, you will have wished you started today....

SO LET'S GET YOU STARTED!

PRICING & INCLUSIONS

INCLUSIONS:

71 pre-recorded videos (over 18 hours), all the energy from Monica’s travels around the world. These can be watched AS SOON as you enroll!
A private Telegram group for you to ask Monica questions, get her feedback, ,and have the amazing soul-sister support that we are all craving! FYI, even after you finish your 1:1 and the content, you could come back in 6 months and ask Monica questions. You have access to the group for as long as it exists.
ACCESS FOR LIFE to the portal. This means that any extra videos I add in future rounds (which will 100% happen, you guys will get them for no extra cost)
Deeper levels of healing and trauma work so that you are really in alignment and NOTHING, I repeat NOTHING, is holding you back

over $25,200 in value

for just $7500

NEW!
1:1 Session with Monica + Business Audit

45 min 1:1 session to do healing, trauma release + upgrade that you need (VALUE: $1497)
Business Audit: Monica will record a personalized screen recording video providing insight and feedback on your socials, sales pages, and website (VALUE: $447)