THE FEMININE CEO

The unconventional feminine business program for women, Everywhere.

This program has 95 ready-to-watch modules, ensuring that you have everything your heart desires to scale your business, break through to the next level of income, and allow your business to support your dream lifestyle.

SIGN ME UP!

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Awaken your inner Feminine CEO

and upgrade your business in a way that turns you on

She shows up consistently in her business without having to burn the candle at both end
She is no longer overwhelmed but rather passionate and in flow with her business
She has a level of consistency in her income, creativity, support and success that she used to dream about
People look at her and wonder, "How does she do it?
The blend of business, life, pleasure, health, and happiness all co-exist in her world effortlessly
People are flocking to buy her products or services
She makes the amount of money she desires to, and lives the lifestyle that feeds her heart

I need this!

I'm here to take your business from "meh" to "yeah, it's thriving" in a matter of months. All I need from you is the WILL to want a successful business. Deal?

Welcome to a world where we harness the power of femininity and masculinity to build a business that allows our nervous system to feel calm, where large amounts of money become our norm, and where our relationships still get the best of us.

The Feminine CEO is a sophisticated, unconventional program that guides you through feminine energy, masculine structure, heart-based leadership, energetics, and leadership in a way that actually feels doable. My blend of sass & fire with calmness and safety is a blend that will allow your business to be successful and sustainable.

IT'S TIME TO TAKE YOUR BUSINESS TO NEW HEIGHTS AND MAKE FEELING 'STUCK' OR 'STAGNANT' AS A THING OF THE PAST.

CHALLENGES YOU MIGHT BE FACING:

Problem No. 01

You're hitting 'ceilings' and limits in your business that are causing you to feel frustrated. You’re ready for change. Whether it's ceilings in your health, income, time, or money... they're all connected, AND they will all be worked on in The Feminine CEO. Buckle up as you're about to feel LIMITLESS in ALL areas of your life.

Problem No. 02

By not having the authority to stand out in the industry, you can easily get lost in the sea of online businesses these days. The Feminine CEO is not giving you cookie cutter templates that are short lived. It's ensuring that you fully embrace your magnetism, confidence and power through healing and embodiment modules.

Problem No. 03

You want to be in your feminine when running your business, but sh*t just feels chaotic right? Thanks to the perfect blend of healing, enegetics, marketing, masculine structure and never ending training videos coming your way, success and growth are INEVITABLE.

“Monica is like a magnet for women who are ready to say fuck yes to their dream life and business. Getting around Monica's energy alone will invite you to expand what you think is possible for your life and business, nevermind the depth of detail, strategy and sexy masculine container available for you in The Feminine CEO”

— Kat, CEO, London

Dear god i need this!

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FREEBIE ALERT!

Break Through Your Business Ceilings

Want to peak behind the curtain of my business and figure out what will get you to that next level? As a industry leader and someone that many high level coaches come to for advice and support, I've seen it all. What works, what doesn't and what it really takes. 'Cause newflash!! It's not as simple as social media makes it out to be!

Get in the FREE class

Sound familiar?

You spend more hours than you can count working, but feel the effort you put in, isn't reflected in the outcome
You are done with the ceilings and limits that you are currently experiencing in your business
You can get people into your emails/DMs but can't seem to convert them into paying clients or customers
You are sick of feeling like you are pushing bricks up a hill and just want your business to be a well-oiled machine that actually gives you a sense of freedom
You are done with feeling worried about what others think of you, and you deeply want to be BOLD and visible

and what about...

You're overwhelmed by all the "feminine business" advice and want a tried and true system that will ACTUALLY work for you.
You are ready for your nervous system to be relaxed in your business and not worried about how much you'll make next month
You are making some money but ready for the constant cash flow and security of business as the norm
You know you need to show up more consistently, but the lump in your throat is REAL
You suck at selling. It feels weird, wrong, and hard as hell

FML this is so me. Get me IN with monica!

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TFCEO is not for you if...

You're looking for a cookie-cutter approach where you want to just copy & paste what works for someone else
You are just starting out in your business and need hand holding
You don't want your business to succeed and aren't willing to get over your blocks to get there
You're not willing to show up, do the work and lead yourself to the next level of your business
You are wanting to be me rather than learn from me and make it your own so it ACTUALLY WORKS FOR YOU

The Feminine CEO is so much more than a business course. I learnt how to feel confident in my own knowledge and the way that I show up online, endless ways to create boujee engaging content, the power of working WITH my cycle and ditching the hustle. BTS business tips and tricks that I will continue to use forever!

- Mackalyn, Holistic Nutrition Coach

Investing in The Feminine CEO (formerly “BABA:) was a big scary decision for me as a new business owner, but I am very grateful for the experience! Building my business on a feminine foundation has enabled me to enjoy the process, to flow creatively and intuitively while simultaneously creating the systems and structure essential to any business. Being in Monica’s energy is both inspiring and grounding, reminding us all that anything is possible- we all get to create our own reality!

- Tori, Empowerment Coach

You know if you wanna be around Monica. She is like a magnet for women who are ready to say fuck yes to their dream life and business. Getting around her energy alone will invite you to expand what you think is possible for your life and business, nevermind the depth of detail, strategy and sexy masculine container available for you in The Feminine CEO (formerly “BABA:) with all of the training and support. It really is the perfect blend of masculine structure and feminine magnetism for women in business who are ready to call in the wealth and success they desire.

- Kat, Mindset & Success Coach

I am now a Monica SUPER FAN and recommend her services to pretty much all my clients, as I'm a women's health nutritionist, but I understand the importance of the energy work she does. I'm so happy that TFCEO is very different from a lot of other business courses online because I've never resonated with or enjoyed them. Struggling with my own health issues in the past meant that I needed to prioritize my health, and long hours/hustling would only make things worse. I've actually found that the LESS I work and the MORE I focus on myself, the more money I make, the better results my clients get, and the more successful my business is. IT'S AMAZING. Thank you, Monica, for yet another fantastic course (alongside QA) - you've got yourself a lifelong customer, as I can't get enough of what you put out into the world.

- Vivien, Naturopathic Nutritional Therapist

Monica is an absolute powerhouse and the best in the biz. I have worked with her for a while now and can honestly attribute so much of my personal and business growth to her and the work she has helped to guide me through. I would highly recommend her to anyone wanting to uplevel, work through their shit and become a better/happier version of themselves. She truly inspires me and I get so much out of working with her and I know that others will too! Words cannot express the gratitude I have for coming across her and having the pleasure of working with her – I am honestly so thankful!

- Alisha, Marketing & Brand Strategist

Before working with Monica, I was tearing my hair out with my business. I so badly wanted to reach more women, to take in more money and grow to the standard I knew I could. I wanted to grow fast and I knew I had to invest to do that. My intuition said Monica can help me and I’m so glad I said yes to that because I tripled my prices, sold out my last launch for $15k+ when I just started my business 4 months prior and I’m constantly growing at a rate I never imagined possible! I’ve had so many opportunities come to me, I’ve grown so much as a coach, and I believe it’s due to Monica’s support and her kick in the ass when I needed it! I’ve uplevelled and it feels amazing! Thanks so much Monica, I loved the results I got from working with you!

- Megan, Preconception Coach

Working with Monica has helped me in SO many areas of my life….she is seriously more than a business coach! I committed to working with Monica at a time when my logical brain was telling me “you can’t afford this”, thank God I didn’t listen to it and just trusted my gut and jumped right in! Otherwise I would have still been stuck as fuck and letting my BS get the better of me. I started from scratch, I had nothing started in my business and was slow off the starting blocks. Monica has been patient, supportive, given me structure and tips on how what apps and platforms to use to support my growth. In the first 6 weeks working with Monica I have noticed big shifts in my marriage, my relationship with my kids, I have moved from procrastination and fear to finally feeling excited and pumped to get my business rocking. I have moved past so much shit, our sessions are like a magical blend of personal transformations and business structure and advice – cause its all connected, right?! I can’t recommend Monica highly enough….I guarantee she will bring you into alignment with your goals and gift you her signature Feminine as fuck sparkle along the way x

- Julie-Anne, Kinesiologist/Coach/Spiral Practitioner

I wanted to join The Feminine CEO (formerly “BABA:) because I really admired Monica. She was traveling and showing her life and working as she was in these amazing places and I was pulled to that and wanted to be doing that. and I know that if you dont invest in yourself in women that inspire you you will not move any where.

- Marina, Realtor

The Feminine ceo/

A woman who shows up powerfully in her magnetic feminine energy. She's not afraid to push the edges, sell passionately, and make quantum leaps in her business.

She's here to do big things and will not stop until she obtains her desires.

The blend of business, life, pleasure, health, and happiness all co-exist in her world effortlessly. People look at her and wonder, "How does she do it?"

When you have the blend of masculine strucutre and feminine creativity in your business. You'll find yourself being on fire and turned on.

This is not just another business program. This is the most comprehensive business BIBLE I've ever seen out there on the internet. Never ending modules? Check. Modules that expand your energy alone? Check. Strategies that empower you and not make you codependant on your business coach for success? Check.

If you want this to
be the year that you
finally commit to:

If you want this to
be the year that you
finally have:

A business that brings in more money than you could dream of

A relaxed nervous system knowing what ACTUALLY to do in marketing and sales for success

Dream clients and work that lights you up

A team working for you, because THAT'S how successful your business is

Overwhelm as a thing of the past

Masculine structure that feels so damn good for your feminine and allows you to move through different seasons of your life with ease

I'M IN BABY

FROM MAY 22 TO JUNE 12

LIMITED TIME BONUS

THERE ARE *7 SPACES* UP FOR GRABS FROM MAY 22ND - JULY 12 WHERE YOU GET ANOTHER 1:1 WITH MONICA *AND* A MEMBER OF HER TEAM TO HAVE A POWER-HALF-HOUR. IN THIS VALUE-PACKED SESSION (FULLY RECORDED) YOU'LL GET MASCULINE STRUCTURE LIKE NO OTHER. THEY'LL COME IN AND TELL YOU EVERYTHING YOU NEED TO DO TO TAKE THINGS TO THE NEXT LEVEL. ,

JUST LIKE YOU WANT YOUR MAN TO TELL YOU WHERE AND WHEN TO BE AT THE DATE, WE'RE DIRECTING YOU IN THE SAME SEXY WAY ;)

So, let me introducce

the way of business for women that actually works long term

The Feminine CEO supports you to ensure your business runs in a way that allows you to spend time with your children, consistenly break through your revenue ceilings and finally feel like your business is growing effortlessly. All whilst taking holidays, baking at 2pm or wearing a pair of Dior shoes as you do a dream podcast interview

This is the way of The Feminine CEO.

So, enter

THE FEMININE CEO

I created The Feminine CEO (formerly BABA) at the start of 2019 when I had an epiphany. I was living in Sydney and walking home from Bondi Beach when it hit me: the reason people are struggling in their business is because they haven’t done the inner work first. They are operating all from their ego (head), and not from a place that feels in alignment.

We are all bad bitches and we are here to be the high-flying #girlboss (cue having a sexy as fuck office)... AND, we also want the hot husband, out of body orgasms, days tanning by the beach, and Christmas in Aspen.

IMAGINE...

A successful business where you can choose your own hours, take holidays when you wants, live an abundant lifestyle and love every day.
Manifesting and receiving everything you want in life, not just in your business
Working from Europe for 3 weeks, just because!
Being a client attractor and having a constant flow, so that you’re not stressing about money or worrying about having ‘enough’ clients.
Being so fucking embodied in your work that you just BEAMS integrity and is a magnet as a result
Being so fucking embodied in your work that you just BEAMS integrity and is a magnet as a result
Having all the confidence so you can sit in your authentic power as a feminine leader

Being inflow, whilst seeing incredible results in your business and your life
The freedom of letting go of the ‘push push push’ mentality because it’s FUCKING EXHAUSTING
Releasing the trauma from your body to clear herself so you can attract and receive
Reprogramming your mindset and boosting your strategy around sales in a way that FEELS good and doesn’t feel like manipulation or “dirty-sales”
Knowing your true value and worth so that you can really deliver and sell your services authentically and in a powerful way
Having kick up the ass and a coach who is nurturing when needed, and calls you out on your shit 😉 aka, Moi!

If you want to MASTER the feminine flow, and masculine container in your business so things feel effortless and delicious for the REST of your business life, then this is for you.

If you want to be in Monica’s fire, as well asher magnetic and luxury energy, then this is for you.

If you want to Create a DREAM COACHING/SERVICES BUSINESS and step into UNSHAKEABLE CONFIDENCE, then this is for you.

I'm IN!!

If you do not clear your trauma, you will not feel safe to be bold in your business

SO, HERE’S THE THING…

I’m not here to tell you:

You can make 100K in 3 days
That everyone can be successful
That you just need the right strategy
because that’s a load of bull shit
That growing your business is easy

I’m here to tell you:

That you need to be willing to do what it takes to succeed
That you need to heal and relearn how we’ve been taught to achieve success
That quickly growing a business doesn’t mean it’s sustainable
because that’s a load of bull shit
That growing your business is easy

The Feminine CEO has completely shifted the way that I do business and run business to a point where it now feels like a full body f*ck yes! I would say I’ve only tapped into 25% of all of the material/goodies and I am already feeling energized but clear with where I’m headed. This isn’t a fluffy business program that has a one size fits all approach. It is detailed, intuitive and beyond business. It allows you to gain a deeper awareness and understanding of yourself as well! On top of that, the new polarity between me and my man has been 🔥 Not only does he show up to take care of me, listen to me and really develop within our relationship, but the sex has been 😍😍😍. Monica has been a godsend from the first time I read a post till now, she’s truly changed my entire life and if I could buy everything she puts out I would (it’s on my bucket list), grateful to have the opportunity to learn from you!

- Chelsea

Hey Monica! I purchased TFCEO offer exactly two weeks ago now inthe midst of a launch that was a bit rocky. The launch closed last week and after diving into a few of the modules, my energy completely changed and we sold all spots but one! It was my most successful launch to date and I wanted to let you know and say thank you! I've invested in a lot of coaches before and between this and QA this past spring, I can't tell you how much you've helped me make some dramatic changes in my life!

- Andie

The Feminine CEO (formerly “BABA:) has been so amazing! The resources inside are an absolute fountain of knowledge that I’m so grateful to have access to. I was so nervous before signing up, its probably one of the scariest things I’ve ever done – but as soon as I hit go, I felt totally calm. I immediately dived in to the first module and I’ve never looked back since. Also shortly after signing up, I started a contract paying more $$$ than I’ve ever earn’t before – totally out of the blue, but I put it down to feeling at peace with this new number since making the investment. Working with Monica in a container is a world apart from just watching her instagram stories – and as soon as it started I knew she was the real deal. She’s a total professional and as inspiring as she is deeply helpful! Thank you!!!

- AMY

Monica is an absolute powerhouse and the best in the biz. I have worked with her for a while now and can honestly attribute so much of my personal and business growth to her and the work she has helped to guide me through. I would highly recommend her to anyone wanting to uplevel, work through their shit and become a better/happier version of themselves. She truly inspires me and I get so much out of working with her and I know that others will too! Words cannot express the gratitude I have for coming across her and having the pleasure of working with her – I am honestly so thankful!

- Alisha

The Feminine CEO (formerly “BABA:) is so much more than a business course. I learnt how to feel confident in my own knowledge and the way that I show up online, endless ways to create boujee engaging content, the power of working WITH my cycle and ditching the hustle. BTS business tips and tricks that I will continue to use forever!

- Macklyn

Every time I’ve listened to my intuition and taken the opportunity to invest in myself, I’ve gotten exactly what I’ve needed from the experience, and my time in Monica’s Bad Ass Bitches Academy was no different. If you take supplements, vitamins, go to the gym, eat healthy – that’s an investment you’re making in your body so that it can be there for you as you continue to grow older. Why wouldn’t you also invest in your emotional and spiritual body? In your soul? That’s where the magic is – and when you find the right person, like I’ve found in Monica, they can help you unlock that magic. It can be a life changing experience. Release your expectations, allow yourself to be vulnerable to the experience and let Monica take you on a journey to uncover your magic – I promise, she’ll deliver on exactly what you need. Check out her website here.

- Brittany, Coach and Healer

Before working with Monica I was stuck on the hustle hamster wheel and wondered why it wasn’t working. I was working 16 hour days and not getting the results I wanted because I was doing it the wrong way. Turns out I don’t have to work more, I have to do it differently. She teaches you how as a woman, how to build a business that is in flow so it doesn’t have to be hard. It get’s to be easy. And she also clears money blocks, sales blocks and anything else you might have (and if you think you have no blocks think again). I can’t recommend Monica enough. She is the most phenomenal person I have ever worked with.

- Liv

The Feminine CEO (formerly “BABA:) opened my mind to everything is within reach. How I should let people see me more on insta so they get to know me, just showing up. Sales call confidence, taking payments and just praising money and realizing it’s just energy, allowing silence with clients and believing that comparison is so that I know that goal is obtainable for me too. Monica is a bloody rockstar – everything that comes out of her mouth is pure GOLD!

- Jacque, Interior Designer

You have a choice… you can stay exactly where you are, or take YOUR BUSINESS seriously and build an incredible life from it.

01. Clear all the blocks that you didn’t even realise were holding you back in your business so that you can be the most magnetic #girlboss

02. Feel confident in your offerings and learn how to show up from a place of unwavering value and impact so that you can have your DM’s blowing up

03. Get hands-on, personalized help with the use of your 1:1 time with Monica so that you can grow your business in a feminine way that feels good and nourishes your soul

04. Get access to a tonne of binge-worthy content about marketing, Instagram and how to have your offerings sold out and DM’s blowing up!

05. Embody what it means and looks like to be a feminine business-women where making money is easy, pleasure is your priority and your clients are waiting at the doorstep

THE LESSONS:

The Feminine CEO is designed to take you energetically and strategically to your next level in business.

Copying and pasting someone else's business into yours might sound easy and like a good idea, but it literally won't work. If things don't feel 100% authentic and aligned for you, you don't show up, you wont make money and peple can feel the disconnect. In The Feminine CEO, I've strucutred every module where I give you an incredible amount of guidance, and I lead and teach you in a way that creates truely aligned and sustainable success.

What's authentic, is easy.

So the choice is yours, keep pushing through each day hoping that things will just change? Or embody the law of action and MAKE things change exponentially.
You can either stay in your current timelines of success and growth, or condense it inside of The Feminine CEO.

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YOUR TOPICS AND LESSONS INSIDE:

Business Foundations, Advice, and Must-Knows

The foundations of starting a business

Must have business advice

Creating SOPs

Must have's for creating a successful & sustainable business

Key things for business success

Unpacking common business fears

What to do when you're struggling to get people to buy

The power of authenticity

The fear of "not knowing enough"

My biggest mistakes & learning from them

How I got successful so quickly

Difference between artist and entrepreneur

Drawing boundaries when people are asking for free advice

Do I need to do masterclasses?

ALL UP VALUE: $3900

Embodying The Feminine CEO

Confidence and backing yourself (2 parts)

Using Ed Cal's to support your feminine

Planning for seasons of change, consumer behaviour & learning from the past

Showing up when you feel like ass

Being an irresistible leader

Cycle Syncing with your business

How to balance the masculine and feminine in your business and marketing

How to be a feminine authority figure and not burn yourself out

Making sure your business matches your dream lifestyle

Sharing my biggest mistakes and what I've learned from them

A Day In The Life Vlog walking you through what I do in my days

ALL UP VALUE: $6600

Marketing & Selling

Building authority, trust and nailing IG stories for success

Sales calls (plus a demo)

Channelling your offerings

Writing powerful marketing emails

The energy of sales Magical Monica sales

Attracting the right leads and having high ROI

Your feminine launch strategy

Launch from a heart space

Making selling sexy

Your key things for sexy success

Sales pages and juicy emails

Tips for starting a podcast

Shooting your own photoshoot

Planning a photoshoot that sells your work

working with your ROIs

Pricing your offerings + selling them

Start pitching yourself for PR

Crafting a magnetic offering

Breaking the ice and getting more from potential leads

ALL UP VALUE: $5700

Energetics

Keeping the vibes high when you’re stressed about biz/sales/revenue

2024 Business updates, lessons from the last 4 years, and retrospective Q+A

7 figure energy

Manifesting the business of your dreams

Embodiment practice for moving stuck energy

Calling in your clients

Keeping the vibes high when you're worrying

Check in for when you're struggling to get new sales

Energy of sales

Making energetic boundaries (a practice)

Expand your energy as you experience beautiful hotels in a vlog style video

ALL UP VALUE: $4100

Healing & Embodiment

Feeling safe to be seen online

Clearing your throat chakra

The fear of success

Re-calibrating your Nervous System

Feeling safe to increase your visibility and stand out

Cultivating personal presence

Healing feminine energy

Business Manifestation Track

Tuning into your soul

Self confident reprogramming track

Stress reprogramming track

I am enough reprogramming track

Morning meditation

Feminine meditation

Letting go meditation

Morning manifestation Meditation
(more coming soon)

Using your expanders to get you there faster

Being consistent even when you're busy/traveling

Healing the fear of being seen and making money

ALL UP VALUE: $5200

The next level

Dealing with confrontation

Where you might be sabotaging your growth

Starting a podcast (& whether you should)

Navigating masculine business-y & legal-y things

The must-know legal things

Hiring the right person

When to re-record a program and how to go about it

Being an assistant/having an assistant

Making $x in X days

My Capacity Planner (LITERAL GOLD worth $3000)

Writing Job Descriptions and Preparing for the Interviews

Crafting Interview Questions And Sifting Through Applications

Organizing Onboarding/Training Your New Employees

ALL UP VALUE: $4900

with over 30 hours of lessons and

$36,400 in value

(NOT INCLUDING YOUR 1:1 SESSION & BUSINESS AUDIT)

for just $10k

(It's really a no brainer if you're serious about your uplevel')

Show me the other inclusions

I've learned a few things over the last 7 years of running my business successfully. In the last 4 years, I've consistently made 7 figures, with each year my revenue increasing. The Feminine CEO is about sustainable business being sexy, so that you too, can take your impact to new heights every year.

The truth is the internet and social media can make running a business seem like a breeze. But I know it's not. It takes hard work, and once you figure out YOUR business blueprint, then it will become as easy as breathing.

I created The Feminine CEO because I wanted you to feel like you could grow a legit business (not an airy-fairy one) that is HELLA professional but also meets your desires to garden on the weekends, lie in the Italian sun, and go out for a late breakfast, just because.

The beauty of having your own business is that you are the rule maker (and breaker). So it’s imperative that you’re actually getting that benefit from the blood, sweat and tears that you put into your baby.

PS. I’m not the coach that says, ‘oh, I work 4 hours a week and make a million dollars” and I’m not going to say that to you either.

Not because it’s not possible, but because I DO enjoy working; I just don’t want to be stressed out all the time like I used to be and say no to friends because I should be working.

I’m going to be helping you to make a business from a feminine place and in a feminine way, WITH masculine strategies, concepts, and tools so that you can scale, grow, and have a sustainable business.

This integration between the feminine and the masculine, done this way, won’t burn you out and makes me different from other coaches.

New Modules (coming soon)

A recap of what's changed and been implemented over the last 12 months to prepare for motherhood
A BTS look at how I've prepared my marketing, business, and team to do everything while I'm off for 8 weeks for my wedding and honeymoon.
Hot-seat coaching session

BENEFITS OF JOINING BEFORE MARCH 1:
//Getting everything at the current price (price increase happening March 1)
// Being able to get customized advice in the new modules to suit your exact situation

A PEAK INSIDE THE PROGRAM

A year from now, you will have wished you started today....

SO LET'S GET YOU STARTED!

PRICING & INCLUSIONS

INCLUSIONS:

45 min 1:1 bespoke session with me (Monica) to go into anything specific that you need support on, ideas for or healing with! We can work on whatever you’d like!
Business audit - I’ll send you a screen recording of suggestions and tweaks that you can make to your social media and website (or the like) to upgrade the UI, marketing and conversion rate!
95 pre-recorded videos (over 30 hours), all the energy from Monica’s travels around the world. These can be watched AS SOON as you enroll!
A private Telegram group for you to ask Monica questions, get her feedback, and have the amazing soul-sister support that we are all craving! FYI, even after you finish your 1:1 and the content, you could come back in 6 months and ask Monica questions. You have access to the group for as long as it exists.
ACCESS FOR LIFE to the portal. This means that any extra videos I add in future rounds (which will 100% happen, you guys will get them for no extra cost)
Deeper levels of healing and trauma work so that you are really in alignment and NOTHING, I repeat NOTHING, is holding you back

over $36,400 in value

for just $10k

NEW!
1:1 Session with Monica + Business Audit

45 min 1:1 session to do healing, trauma release + upgrade that you need (VALUE: $1497)
Business Audit: Monica will record a personalized screen recording video providing insight and feedback on your socials, sales pages, and website (VALUE: $447)